Old Problem. New Thinking.

Unleashing innovation to advance analytics.

Leadership Team

With over 100 years of combined experience in developing applications, analytics and reporting solutions for enterprise software firms including Oracle, Siebel, IBM and Microsoft, we have stepped out of the old world of data analytics and into a new one we’re building ourselves.

Osama Elkady

CEO and Co-Founder

Osama has more than 25 years of enterprise software experience. Prior to co-founding Incorta, he was Vice President of Oracle Applications Development. For two decades Osama developed and helped bring to market Oracle’s enterprise applications and business intelligence tools. He holds multiple patents related to data management and has invented new approaches to mobile strategy and information discovery.

Klaus Fabian

CTO and Co-Founder

Klaus has more than two decades as a software developer and product manager. Klaus co-founded Incorta after more than a dozen years at Oracle where he was a director and developed Business Intelligence applications including BI Publisher. Klaus is a seasoned veteran of the analytics space. He started his career as a software developer in Germany. Klaus holds an advanced degree in computer science and an MBA from UC Berkeley.

Hichem Sellami

Vice President, Applications and Co-Founder

Hichem is a data warehouse and analytics expert and has design experience in a variety of industries, including project management, accounting, financial services, insurance, health services, pharmaceuticals, supply chain and human resources. Hichem spent nearly a decade at Oracle as an applications developer and software development director. Prior to Oracle, Hichem spent 7 years at Siebel and helped develop Siebel Analytics. He holds two master’s degrees and a PhD in Mathematics and Industrial Engineering from the University of Wisconsin-Madison.

Ziyad Dahbour


Ziyad has worked in enterprise data management for close to three decades, encompassing multiple roles ranging from engineering to consulting. Prior to joining Incorta, Ziyad led ILM engineering at Informatica which acquired TierData, a company he founded and at which he was CTO. Ziyad also was CTO and founder of OuterBay, which was acquired by HP. He started his career at Oracle where he held development and consulting roles focused on database and E-Business Suite.

Matthew Halliday

Vice President, Solution Sales

Equal parts engineer and enterprise salesman, Matthew earned his stripes at both Oracle and Microsoft in roles ranging from product development to sales. Matthew began his career as a software engineer at Oracle where he would spend 15 years in numerous roles including that of Applications Architect. Matthew talks about analytics like many people talk about their favorite sports team, and his twenty years of client-facing experience is critical to Incorta’s customers’ success.

Bill Witte

Senior Director, Sales

An industry veteran with over two decades of sales, product management, and consulting experience, Bill has focused his career on business intelligence and analytics solutions. Bill joined Incorta from Trifacta and previously was responsible for Major Account Sales at Informatica. Bill has previously held go-to-market leadership roles at Mercury Interactive, Palm Computing and Informix. He started his career as a software consultant for Accenture.

Our Board

Osama Elkady

Board Member

Osama has more than 25 years of enterprise software experience. Prior to co-founding Incorta, he was Vice President of Oracle Applications Development. For two decades Osama developed and helped bring to market Oracle’s enterprise applications and business intelligence tools. He holds multiple patents related to data management and has invented new approaches to mobile strategy and information discovery.

Ron Wohl

Board Member

Ron is a private investor and CEO of Nanoscale Components. His expertise is in enterprise technology development and innovation. He served as Executive Vice president at Oracle Corporation for 19 years, where he grew Oracle’s application business from a startup to $1.6 billion of revenue. Ron holds an AB and MBA from Harvard University.

Karim Faris

Board Member

Karim is a General Partner with GV (formerly Google Ventures) and leads its investments in enterprise software, data analytics, and security. He brings over a decade of operational and investment experience to his role. He initially joined Google’s corporate development team in 2008. Prior to Google, Karim was a venture capitalist at Atlas Venture, where he worked on investments in software and Internet infrastructure.

Our Advisers

  • Steve Papa>
  • Steve Papa

    Founder and CEO, Parallel Wireless

    Steve is CEO of Parallel Wireless which he founded in 2012. Previously he founded Endeca in 1999 and served as CEO through the company’s $1.1 billion acquisition by Oracle in 2011. Under Steve’s leadership, Endeca achieved $750 million in revenue and pioneered Guided Navigation, now an industry standard. Prior to founding Endeca, Steve was part of the original Akamai team and an early member of the Inktomi team. Steve has a BS from Princeton University and an MBA from Harvard Business School.

  • Hasan Rizvi>
  • Hasan Rizvi

    Hasan Rizvi is the former Executive Vice President of Oracle Fusion Middleware and Java Products. He held multiple executive roles at Oracle including Vice President of Oracle Enterprise Manager, Vice President of Security and Identity Management and Director of OLTP Technologies. Prior to returning to Oracle in 2001, he was Vice President of Engineering for Corio, Inc. He has a MS in Computer Science from Rutgers University and an MS in Engineering Management from Stanford University.

  • Bob Zurek>
  • Bob Zurek

    Senior Vice President and CTO, HealthcareSource

    Bob is SVP and CTO at HealthcareSource where he leads information technology, engineering, product development, and platform integration strategy. Previously he served as Chief Technology Officer for Scribe Software, where was focused on expanding one of the industry’s leading Integration Platform as a Service (iPaaS) offerings. Prior to Scribe Software, Bob held executive leadership and product strategy roles at Epsilon, Oracle, and IBM, among others. He holds a BS from Keene State College.

  • Ken Rudin>
  • Ken Rudin

    Head of User Growth & Analytics, Google

    Ken is Google’s Head of User Growth and Analytics. Before joining Google he led analytics at Facebook and served as VP of Analytics and Platform Technologies at Zynga.  Prior to these roles, Ken founded and was CEO of LucidEra, the company that pioneered the creation of the on-demand analytics market. Before founding LucidEra, he was VP and General Manager of Siebel CRM OnDemand and VP of Marketing for Siebel Analytics (now Oracle Analytics) at Siebel Systems. Ken additionally was co-founder and CEO of Emergent Corporation and began his career at Scalable Systems where he focused on large scale data warehouses. Ken holds a BS in Computer Science and Electrical Engineering from Harvard University and an MBA from Stanford University.

  • Marge Breya>
  • Marge Breya

    Chief Marketing Officer, Ionic Security

    Marge is the Chief Marketing Officer at Ionic Security where she oversees all marketing, branding and market expansion disciplines. Prior to joining Ionic, Marge served as Executive Vice President and Chief Marketing Officer at Informatica, Senior Vice President of Marketing Services at HP, Executive Vice President Worldwide Solutions and Industries at SAP (including Business Objects) and Chief Strategy & Marketing Officer at BEA. She also held business leadership roles at Sun Microsystems. Marge received a BS in Electrical Engineering from the University of Illinois and an MBA from the University of Oregon.

  • Walid Aref>
  • Walid Aref

    Professor of Computer Science, Purdue University

    Walid Aref is a professor of computer science at Purdue. His research interests are in extending the functionality of database systems in support of emerging applications. He also focuses on query processing, indexing, data streaming, and geographic information systems (GIS). Walid's research has been supported by the National Science Foundation, the National Institute of Health, Purdue Research Foundation, Qatar National Research Foundation, CERIAS, Panasonic, and Microsoft Corp. He is the recipient of the CAREER Award from the National Science Foundation and Purdue University’s Faculty Scholar award. Walid is a senior member of the IEEE, and a member of the ACM. He received in BS and MS in Computer Science from Alexandria University, Egypt and his PhD from the University of Maryland.

“Instead of spending our time cobbling together our own reporting, we can now
focus our energies on improving the customer experience.
And that’s what we’re all about.”

Tim Barash, CFO - Toast