Incorta Expands Executive Team with Key New Hire

June 12, 2017

The No-data-warehouse Analytics Company Hires Former EMC/RSA and Ionic Security Veteran Mike Rogers to Lead Global Sales

SAN MATEO, Calif., — June 13, 2017 — Incorta, the real-time analytics platform that makes the traditional data warehouse obsolete, today announced seasoned enterprise sales executive Mike Rogers has joined Incorta as vice president of global sales.

In this role, Rogers will help accelerate Incorta’s global growth and expansion. Prior to Incorta, Rogers held several sales management positions with security provider EMC/RSA and—most recently—led global sales and customer success for data privacy provider Ionic Security, where he was responsible for the entire customer journey, from initial discovery through to customer retention and expansion. While at Ionic, Rogers grew the company’s total contract value (TCV) to more than $55 million—achieving year-over-year growth of 450 percent in his last full fiscal year—and secured as customers 10 of the world’s top 50 organizations.

“Mike’s expertise selling complex technology to leading enterprises in still-developing markets will be invaluable to us,” said Osama Elkady, chief executive officer and co-founder of Incorta. “We needed an experienced leader to not only coach and motivate our sales team, but also structure—and continue to optimize—our go-to-market approach. Incorta’s technology completely changes the way people think about enterprise analytics. With Incorta, organizations can develop new reports and dashboards in just minutes, and run existing reports in seconds—all on business data that’s only minutes old. That’s revolutionary. We need Mike to help the world at large understand that what we do is indeed possible, it’s available now and your business can realize value from it immediately.”

Incorta’s Direct Data Mapping engine—an industry first—aggregates large, complex business data in real time. It eliminates the need for costly join operations and enables true “information freedom” via ad-hoc, self-service analytics. Incorta customers—a list that already includes one of the three largest consumer electronics companies, a top 10 university, and many other companies, such as Broadcom, StitchFix and Toast—rely on Direct Data Mapping to gain secure, sub-second access to meaningful business insight. With Incorta, they can more quickly, nimbly refine strategic business decisions and make faster, better-informed decisions that improve business results, instead of struggling to manually analyze days-old business data using analytical tools that slow to a crawl when faced with billions of rows of data.

“It’s a passion of mine to connect really interesting, game-changing technology with the masses,” said Rogers. “Incorta’s Direct Data Mapping is a technology long overdue. It fulfills the promise that enterprise analytics, Big Data and data warehouse vendors have sold—yet under-delivered on—for years. In recent conversations with prospective and existing Incorta customers, they completely agree—what Incorta does, and how they do it, is indeed an analytics game changer.”

Rogers continued, “Also, as someone who’s invested much time and energy in startups, I’m extremely impressed by the quality and caliber of Incorta’s executive and technology team. These are experienced data, analytics and application gurus from the likes of Oracle, all of whom have strong technology pedigrees. I’m flattered—and very excited—to join the team.”

This announcement caps off a pivotal first-half of 2017 for Incorta. Already this year, Incorta completed a $10 million Series A round of financing led by GV (formerly Google Ventures) and added two analytics industry leaders to its advisory board: Ken Rudin, head of user growth and analytics at Google, and Margaret (Marge) Breya, former executive vice president and chief marketing officer (CMO) at Informatica and current CMO at Ionic Security.

Rogers holds a Bachelor of Science in Human Biology from Brigham Young University.

About Incorta

Incorta’s enterprise analytics platform aggregates complex business data in real-time, bypassing the need for a traditional data warehouse. Powered by the industry’s first Direct Data Mapping engine, Incorta provides unprecedented query performance and eliminates costly join operations altogether. Incorta reduces from months to days the time required to roll out new analytics applications, and reduces query and reporting times from hours to seconds. Backed by GV (formerly Google Ventures), Incorta is deployed in the Fortune 10, and powers analytics for some of the world’s largest and fastest-growing companies.

To learn the fastest way to what matters, visit or join the conversation on Twitter @incorta.

Media Contact

Emily Lewis