HepsiJet Optimizes Black Friday Logistics with Incorta
HepsiJet, a subsidiary of Doğan Online, is a technology-driven company in the e-commerce logistics sector, founded in 2017. With a strong focus on innovation and customer satisfaction, HepsiJet is committed to delivering dynamic, high-quality services.
OBJECTIVE
Seeking accuracy in logistics analytics
HepsiJet, a logistics company under Hepsiburada, one of Turkey’s largest e-commerce platforms, faces significant operational challenges, particularly during high-demand periods like Black Friday. With tens of thousands of customers, seven operation centers, 172 shipping points, and 16 transfer centers spread across Turkey’s 81 cities, HepsiJet is continuously expanding its services.
Efficient logistics and accurate data-driven decision-making are critical for maintaining their competitive edge, especially during peak periods like Black Friday, known as ‘Legendary Friday’ in Turkey.
CHALLENGES
Enhancing Logistics Management for Real-Time, Data-Driven Decisions During Peak Demand
- HepsiJet required enhanced logistics management, particularly for tracking performance and measuring Key Performance Indicators (KPIs) throughout their supply chain.
- Existing tools were insufficient for real-time, large-scale data processing, which was crucial for enabling rapid, informed decision-making during high-demand periods.
- The limitations of their in-house solution resulted in delays in generating actionable insights, reducing their ability to respond effectively to operational challenges, especially during peak business events like Black Friday.
THE SOLUTION
Streamlining Logistics with Incorta’s Real-Time Data Platform for Fast, Strategic Decision-Making
To address these challenges, HepsiJet partnered with MDSap, Incorta’s distributor in the EMEA region, to implement Incorta’s powerful data platform. Incorta provided an end-to-end solution that integrated data collection, storage, analysis, visualization, and reporting into a single platform.
This allowed HepsiJet to consolidate data from multiple sources and process it instantly, overcoming the limitations of their previous tools. Within just four weeks, Incorta enabled HepsiJet to track logistics KPIs in real-time and generate strategic reports, empowering them to take immediate action during high-pressure situations like Black Friday.
Results
- Implementation Time: Incorta’s solution was implemented in just 4 weeks, providing HepsiJet with the agility to generate accurate, real-time reports and make faster, data-driven decisions Black Friday.
- Real-Time Reporting: HepsiJet gained the ability to generate real-time, strategic reports, enabling immediate decision-making during high-pressure periods.
- Operational Centers: Managed logistics across 7 operation centers, 172 shipping points, and 16 transfer centers spread across 81 cities in Turkey, ensuring nationwide service coverage.
- Employee Empowerment: HepsiJet teams became “Power Users” of Incorta’s platform, significantly improving operational performance and boosting employee satisfaction.
- Scalability: Incorta’s platform enabled large-scale, real-time data processing, eliminating previous limitations of in-house tools that caused delays in responding to operational challenges.
- Decision-Making Speed: With Incorta’s agile platform, HepsiJet successfully transformed their logistics tracking, optimizing performance. This enabled HepsiJet to respond more quickly and effectively during Black Friday—a critical peak period in the e-commerce logistics sector.
The ability of Incorta’s platform to meet industry demands facilitated seamless collaboration between technical and business teams, resulting in rapid, impactful outcomes that enhanced operational efficiency and enabled timely decision-making.
