BI data insights help Shutterfly

With Incorta, Dom’s Kitchen and Market experienced rapid growth, quick access to data and a user-friendly tool for daily operations.

Manufacturing and Retail
Imndustry
Supply Chain
Department
10,001+ employees
Company size
SAP and Oracle EBS
Technology
91%

reduction in stockouts

10+

hours saved per week

11,000

employee hours saved yearly

THE CHALLENGE

Outdated tools, slow performance and lack of support puts the business at risk

With 24 brands in its portfolio, SeaLink relies on accurate analysis and reporting to effectively set prices for its various products. But with so many products and data sources, the process was slow — one monthly report took over 100 hours to compile. SeaLink was using a legacy BI system that had reached its end of life and was showing signs of failure.

With support no longer available, this exposed the company to significant risk. In addition, users found the tool difficult which made them reliant on IT to get things done. And analysts didn’t have control over its configuration, making it even harder to implement logic.

THE SOLUTION

A powerful analytics platform that drives value at every level

SeaLink partnered with software design and development specialists Kanerika for its Incorta implementation. The new solution gives 100 business users access to on-demand data, with sub-second drill-down across billions of records. Incorta’s built-in logic makes enriched data sets available through the SQL interface to analytical engines, short-circuiting development time. Incorta displays the output in a way that’s user friendly and intuitive. SeaLink is using this data to develop a dynamic pricing model that adapts fares according to key factors, including time of day/week/month and competitor activity.

Unlocking the ability to rapidly develop logic has made reports meaningful and accessible, giving senior decision-makers a quick and easy way to view overall performance trends and make strategic decisions. The speed and efficiency of integration also saved the company significant time and money. Kanerika worked with real-time streams of internal SeaLink data, as well as third-party data to enable a holistic view of the business that supports daily functional management and executive decision-making.

“Before, buyers and planners from my team spent hours every day running reports. Now, we get that information in less than a second.”

Rachel McCutcheon
Position, Company name

Accelerate access to insights

6 weeks from purchase to implementation and seamless integration with Oracle EBS, including inserting streamlines exception management workflows.

< 1 second to access accurate, up-to-date inventory insights via a vast pool of complex Oracle EBS data, analyzed by Incorta.

10+ hours per week saved for the team of buyers and planners who no longer need to manually run and compile multiple reports to understand their inventory needs.

Supply chain optimization

50% reduction in stockout due to Incorta’s metrics-driven dashboards directing Shutterfly’s procurement team to priority parts and needs.

E&O expense reduction due to improved supply chain planning processes, visibility and understanding.

Streamlines processes, including automated exception management workflows, enabling a proactive approach to maintaining optimal inventory levels.

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