Transforming data analytics for culinary excellence
With Incorta, Dom’s Kitchen and Market experienced rapid growth, quick access to data and a user-friendly tool for daily operations.
Insights into store sales
of zero access to warehouse data to daily usage
THE CHALLENGE
Outdated tools, slow performance and lack of support puts the business at risk
With 24 brands in its portfolio, SeaLink relies on accurate analysis and reporting to effectively set prices for its various products. But with so many products and data sources, the process was slow — one monthly report took over 100 hours to compile. SeaLink was using a legacy BI system that had reached its end of life and was showing signs of failure.
With support no longer available, this exposed the company to significant risk. In addition, users found the tool difficult which made them reliant on IT to get things done. And analysts didn’t have control over its configuration, making it even harder to implement logic.
THE SOLUTION
A powerful analytics platform that drives value at every level
SeaLink partnered with software design and development specialists Kanerika for its Incorta implementation. The new solution gives 100 business users access to on-demand data, with sub-second drill-down across billions of records. Incorta’s built-in logic makes enriched data sets available through the SQL interface to analytical engines, short-circuiting development time. Incorta displays the output in a way that’s user friendly and intuitive. SeaLink is using this data to develop a dynamic pricing model that adapts fares according to key factors, including time of day/week/month and competitor activity.
Unlocking the ability to rapidly develop logic has made reports meaningful and accessible, giving senior decision-makers a quick and easy way to view overall performance trends and make strategic decisions. The speed and efficiency of integration also saved the company significant time and money. Kanerika worked with real-time streams of internal SeaLink data, as well as third-party data to enable a holistic view of the business that supports daily functional management and executive decision-making.
“If we had not been using PMsquare and Incorta over the last 12 months, we would be halfway from where we currently are in terms of our ability to understand our customers, our data, and our profitability…”
Unleashing data efficiency
Before Incorta, Dom’s Kitchen faced a significant challenge in effectively accessing and utilizing its data to answer critical business questions. Valuable time was wasted navigating through disparate systems, painstakingly compiling data in spreadsheets, and striving to find meaningful insights.
Rapid growth, time savings, and streamlined analytics
Incorta played a pivotal role in Dom’s Kitchen and Market’s rapid growth, providing quick access to data and a user-friendly tool for daily operations. By providing Dom’s with one solution that met all ETL, data warehousing, storage, and reporting needs, Incorta saved the company valuable time and financial resources. The simplified toolset offered by Incorta and PMsquare allowed Dom’s to concentrate solely on their data, rather than being burdened by complex technology implementations. The streamlined approach accelerated Dom’s material maturity level in data analytics, setting them on a trajectory of success.
Featured resources
GenAI Series
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